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Choose a product category (I.e. blue jeans, or luxury cars, or sunscreen, or any product category. It’s your choice!)
- Identify three different specific brands and their respective positioning strategies. How is each position communicated to the target audience?
- After watching Rachel David’s TedTalk, “How Influencers Have Transformed Modern Marketing” identify potential “influencers” for each of the three different brands that you have identified.
- watch
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