T-shirt Company Marketing Channels

Module 04 Course Project – Traditional Marketing Channels, Digital Marketing Channels, Return on Investment (ROI)

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Course Project Scenario
Module 04 Assignment Directions
Submit a 2-page paper in which you describe the marketing channels for your t-shirt company in the apparel industry. Your paper needs to be in APA format, include a title page, and a reference list.
T-shirt Company Marketing Channels (2 pages + Title Page + Reference Page)
Describe the marketing channels you will use to promote your t-shirt company to reach your targeted market. Describe the benefit and goal for each channel. Describe how you will measure the Return on Investment (ROI) for each marketing channel. Be sure to introduce you company in the beginning paragraph.
1. Introduce your company (1-2 paragraph)
2. Choose two traditional marketing channels.
3. Choose two digital marketing channels.
4. Why would each of these four channels be a benefit to your market?
5. What is the goal for each marketing channel?
6. How will you measure the Return on Investment (ROI) for each channel? For more information on T-shirt Company Marketing Channels read this: https://en.wikipedia.org/wiki/Marketing_channel