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The marketing Could act unethical in so many ways , they basically have more areas to exposure and they have the direct contact with customers and therefore they do not have supervision and complete freedom in their activities and this leads to the exploitation of the consumer rights , vendor-customer relations and thereby this leads to the marketing leading corrupted and conflict of interest policies .
The first and primary way of the unethical behavior reflects in the monetary budget , the associated marketing might rise the prices of the commodity they are selling with the same quality commodity available by their competitor in the market . This is again an exploitation to the consumers as they are paying more where they should not be . Another area is advertising wrongly for the product as for instance they claim more benefits but in reality the product offers no benefits , and thereby forbidding the customers of the beneficial product . There are also examples where the marketing uses the brand relation with the customers and sells false commodities this breaks the trust of the people buying it and therefore it creates a misconduct impression among the customers . The marketing can also mislead them by wrong claim of offering discounts but in actual they are marketing with hiked price only and they are getting their profit share , this is again the trust breach for the customers . Therefore all the freedom provided to the marketing should be supervised and each side should have the equal freedom to decide what is the best for themselves excluding the possibility of manipulation.