MK 351 PU Forever Valentine Candles Customers Advertising & Campaigns Case Study


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I’m trying to study for my Marketing course and I need some help to understand this question.


In Units 1-8, you will respond to a case study. The discussion assignments are designed to help you apply the concepts from the chapters in each unit. You will respond individually to the following questions and to the postings of your fellow classmates.

For this discussion assignment, you are to provide a very brief overview of your marketing plan.

Unit Learning Outcomes

  • Define marketing and outline its components. (CLO 1)


All posts are expected to demonstrate the use of proper grammar and be free of typographical and spelling errors. Review the discussion grading rubric on the Assignments and Grading page.

Initial Post

    • Respond to every aspect of the discussion prompt with originality.
    • Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.
    • Your initial post should consist of at least 300 words

Response Posts

    • Select two peers to respond too
    • Each response post should consist of at least 100 words.
    • Point out what you perceived to be the strengths of the initial posting along with supporting rationale.
    • Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.

Due Date

  • Blended Students
    • Five hours prior to the scheduled class session
  • Online Students
    • First post due 11:59 p.m., Wednesday, CT
  • All students: On separate day from first post: Respond to two or more classmates by 11:59 p.m., Sunday, CT.

Case Analysis and Questions

My Marketing Plan Overview

For Unit 6, you are to discuss several components of your marketing plan for a product or service of your choosing, and discuss how you intend to conduct your research. Here are the instructions for the plan, “At the end of Unit 6, a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.” Review the marketing plan template, and the marketing plan rubric found on the Assignments and Grading page.

Discussion Questions

  1. Provide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students. Note: Please remember to reference concepts from the text in your brief overview.

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