Marketing and Integrated Marketing Communications

In order to understand what is available for a company to do marketing online and off-line, I put this Case Analysis together for your information.

WE WRITE ESSAYS FOR STUDENTS

Tell us about your assignment and we will find the best writer for your paper.

Write My Essay For Me

There are three parts to this assignment:

1. Experiential marketing.

a. Read the attached articles on Experiential Marketing: Experiential Marketing.pdf.

b. Watch the video “Unlock the 007 in you” again. https://www.youtube.com/watch?v=5T6BCHCk6QY

Unlock the 007 in you You have 70 seconds! Coca-Cola Zero Marketing Guerrilla
(Links to an external site.)

c. Answer the following questions:

What does “Experiential Marketing” mean to you? (Please use your own words not quoting from the above sources)
Analyze the “Unlock the 007 in you” video and discuss how Coca-Cola utilized the experiential marketing approach in promoting its product.
How could you apply “Experiential Marketing” in promoting your client?

2. Trends in digital marketing in 2020

a. Watch Neil Patel’s ” The Future of Marketing in 2020 and Beyond”
https://www.youtube.com/watch?v=bGQG_-OG6fs&feature=emb_logo

b. Summarize the video and pick two digital marketing strategies that your company could use. Justify your choice.

3. Omni-channel Marketing

a. Watch the Ted-Talk on “Omnichannel: Retail (R)evolution by Kilian Wagner.
https://www.youtube.com/watch?v=5SAtdSM0Trk&feature=emb_logo

b. Summarize the video and then discuss whether your project company should consider using Omni-channel marketing or not. Justify your choice. For more information on Marketing and Integrated Marketing Communications check on this: https://en.wikipedia.org/wiki/Marketing_communications

The post Marketing and Integrated Marketing Communications appeared first on Australia Assessments.

The post Marketing and Integrated Marketing Communications appeared first on Australia Assessments.