MAR 4323 CBU Marketing Plan for Personal Care Products Questions

I need an explanation for this Marketing question to help me study.

Assignment Instructions:

• Choose a print ad for a consumer product or service (not an industrial product or business service) from a consumer-oriented magazine or a newspaper. (Not Online)
• Analyze the ad following the format and answering the questions below. Attach the ad.
• Download the required worksheet (Exercise 2 Worksheet Word document) to your computer desktop.
• Complete your name, date, company/ product, and magazine source.
• Analyze the print advertisement and answer each question using the format provided and the space needed.
• Proofread your work. Check grammar, punctuation and spelling.
• Delete the assignment instructions from the worksheet.
• Upload the worksheet to the corresponding assignment drop box before the due date.
• Include the magazine advertisement in the file that you upload.
• You may email me with any questions or comments. Thank you.

Evaluative Criteria:

Once submitted to this dropbox, your submission will be evaluated based on the following criteria:

• Selection of a print ad from a consumer-oriented magazine for a brand/ product of your choice.
• Use of required worksheet with assignment instructions deleted.
• Target market description.
• Identification and description of Type of Segmentation used.
• Identification and description of how the ad addresses a specific stage of Maslow’s Hierarchy of Needs.
• Identification and description of how the ad fits selected stage of the consumer decision process.
• Explanation of how the brand is positioned.
• Development of the brand’s positioning statement following the format provided.
• A summary of key learning from this exercise.
• Grammar, punctuation, spelling.
• Inclusion of magazine advertisement in the file that you upload.