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Perform a SWOT analysis and Marketing Mix strategy on ONE (pick one) of the following brands:
- Sketchers shoes
- Blue Buffalo dog food
- Polaroid cameras
- Jeep vehicles
- Chromebook by Google
- Fender guitars
- Louis Vuitton
- KTM Motorcycles
- Bote paddle-boards
- National Geographic magazine
- Sephora beauty products
Prepare a presentation that provides:
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- Industry and market insights (1 slide)
- Competitive analysis (1 slide)
- Strengths and Weaknesses (1 slide)
- Opportunities and Threats (1 slide)
- Your assessment of what the company should do, fix, eliminate, invest… (1 slide)
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- Minimum of 5 References in a separate slide (APA)
- Visual aids are welcome
- Be prepared to share your SWOT analysis in class!
- Turn it In enabled, do not plagiarize
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