DeVry University Week 3 Market Segments Video Analysis Paper


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Choose an existing product or service (not the same as your Course Project or Week 1 Video Analysis), and write a one-page summary that answers the following four questions.

  1. Which customer market segments (groups) are being targeted?
  2. How does the marketing of the product or service target customers based on their behavior?
  3. Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?
  4. What competition is the product or service facing in these most valuable segments?

Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.

Submit your assignment as a Word document.

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