Customer Relationship Management

Subject: Customer Relationship Management (Make presentation and speech for 2-3 min)

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Remember, the focus of our investigation is on CRM practices and culture. What are all the characteristics, practices, approaches, and dimensions of Canadian Tire’s CRM practices and culture – or lack thereof – compared to our course studies/topics. Apply critical thinking, this is NOT a marketing strategy analysis.

My question is:
8. Is the company active with advertisements on TV, Radio, Paper Media?
9. Loyalty Program: Does the company have a loyalty program? Is it well regarded by its customers? What specific information is collected when signing up? How does the program compare to the best practices discussed in our classes?
10. Besides a loyalty program, what other ways does the company collect information on its customers (company credit cards? Social media? Web sign-up? Surveys? Sales/promotions sign-ups? Other?) For more information on Customer Relationship Management  check on this: https://en.wikipedia.org/wiki/Customer_relationship_management

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