Apple and Samsung Smartphones Presentation

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The Apple iPhone and the Samsung Galaxy are the most popular smartphones in the market, and leaders in their respective segments. Both products are heavily marketed and promoted, but they feature both differences and similarities in their Promotional Strategy.

  1. Explore how Apple promotes and advertises the iPhone (you can also look up previous models)
  2. Explore how Samsung promotes and advertises the Galaxy (you can also look up previous models)
  3. How do both promotional strategies differ? Explain/Demonstrate
  4. How do both promotional strategies share similar tactics or messages? Explain/Demonstrate
  5. Which of the two, regardless of whether you own one or not, do you believe is promoted and advertised more effectively? Why?
  • Prepare a 5-6 slides Presentation (approx. one slide per section above)
  • Minimum of 5 References required on a separate slide (APA)

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