Develop a new to the world product idea, test the idea among 10 | business marketing | Savannah State University

Develop a new to the world product idea, test the idea among 10 | business marketing | Savannah State University

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Report results using this outline and show a sales forecast with formula or excel doc

Tally and write up results of your research. Include:   

Executive summary of findings- half page of key findings and recommendation based on findings to move ahead with new product
Detailed findings from analysis of data- show results 1 question at a time

Develop a sales forecast based on % of people who said they would probably or definitely buy your product . Formula: 

(Percent  of people who say they will definitely buy the product X.88) + (% of  people who said they would probably but product X .33) X (population of  market (target) for your product) X .75 awareness X .65 distribution (%  of stores product available in in) X  average number of units per year X  unit price. WILL COVER THIS IN PRODUCT CHAPTER/MODULE

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