Communications Tools

Reading the article clearly and answer all the questions below: (Please answer it one by one, do not combine it as whole essay:

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1. Explain the various promotion/communications tools/vehicles. What are the various objectives they serve?

 

2. What are the differences between a promotional push strategy versus pull strategy.

 

3. What are consumer promotions? Trade promotions?

 

4. Be prepared to discuss the 6Ms model for marketing communications planning.

 

5. Explain the objective-and-task approach to marketing communications budgeting. What are alternative approaches?

Reading two articles, please note focus on Framework on page 23-29: Promotion decisions, to make a connect with two articles to answer the questions. Cite examples for each quextion. For more information on Communications Tools read this:https://en.wikipedia.org/wiki/Category:Technical_communication_tools

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