Business Policy

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Assignment #3 Case 14 – The Boston Beer Company: Using the Boston Beer Company case study from your text, perform an Internal Analysis of Boston Beer Company.

The case objective is to recognize that industry and internal issues drive strategy, and then

to examine how the competitive forces in an industry affect choice of strategy.

· What business level strategy does Boston Beer follow in the beer market for the Sam Adams Brand? How do the internal and external environment can affect options for growth

· What internal assets does Boston Beer have that may help it deal with its challenges?

· Discuss Boston Beer’s business-level strategy – include basic types of business level strategies based on breadth of target market (industrywide versus narrow market segment) and type of competitive advantage (low-cost versus uniqueness).

References needed.

SUBMISSION STYLE GUIDE – Please take these requirements seriously as they will impact your grade on every assignment.

1. No covers. Your name/Date submitted in upper right corner of first page.

2. Use page numbers.

3. 1 inch margins on all sides, 12pt font (Arial or Times New Roman)

4. 1.5 spacing, no right justification

7. Prepare your report with proper documentation of sources, both internal citations and a complete reference list

8. requires the use of the American Psychology Association (APA) publication guidelines as a standard for all papers. Please follow APA style (with the exceptions of the above) for citations and bibliography information For more information on Business Policy read this: https://en.wikipedia.org/wiki/Policy